Ambassador Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks and sample posts to get you well on your way to mastering being a social Ambassador!

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @apsualumni on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Govs Give 2024 will help you gain more followers, recognition, and traction in advance of Govs Give 2024.

Use #GovsGive2024, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Austin Peay State University, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Austin Peay State University shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @APSUAlumni’s Twitter account.

Tell your followers that you are fundraising for Govs Give 2024. Tell your followers about the specific area that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @APSUAlumni handle and #GovsGive2024 to further spread the word. Show that you are a part of Govs Give 2024 by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during Govs Give 2024)!

Sample Twitter Posts

  • Are you ready to be a part of Govs Give 2024? It’s a time to celebrate all the good going on at Austin Peay State University! #GovsGive2024

  • Mark your calendars for March 12 to March 13. It will be a time for everyone to support Govs Give 2024. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #GovsGive2024

  • From March 12 to March 13, help us celebrate Govs Give 2024 by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #GovsGive2024

  • Get pumped for Govs Give 2024! Join the conversation by following @APSUAlumni and retweeting any #GovsGive2024 posts!

  • Get ready to get up and give to Govs Give 2024 from March 12 to March 13! Follow @APSUAlumni to stay updated on the giving movement!

  • A little can go a long way when we get together and give together from March 12 to March 13 for Govs Give 2024! [LINK TO FUNDRAISER PAGE] #GovsGive2024

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for Govs Give 2024!

Talk it up! Post interesting information about the area that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the area that you are supporting is a part of Govs Give 2024. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of Govs Give 2024 so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: Govs Give 2024 is March 12 to March 13! You can be part of the celebration by giving to your favorite area. Visit to find out more.

  • The real success of Govs Give 2024 will not be how much money we raise but the tremendous impact those dollars will have when Austin Peay State University puts them to work! Join the giving from March 12 to March 13 at

  • Let’s show Austin Peay State University that we are full of generosity! From March 12 to March 13, help us celebrate Govs Give 2024 and continue [EXPLANATION OF MISSION]

  • I'm so excited to support Govs Give 2024! You can support our area by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating from March 12 to March 13.

  • From March 12 to March 13, give where your heart is! To support my fundraiser for Govs Give 2024, go to [LINK TO FUNDRAISER PAGE].

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during and after Govs Give 2024!

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!

Before Govs Give 2024

Subject: Join me in Supporting Govs Give 2024


I am excited to announce that I am supporting Austin Peay State University during Govs Give 2024 by taking on the role of a fundraising ambassador. Learn more about Govs Give 2024 at

My fundraising will specifically help [NAME OF area YOU SUPPORT] to [OBJECTIVE - take from the area's story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]

Thank you for supporting me and [NAME OF area YOU SUPPORT]!

Subject: I Need Your Help!

Hi [first name],

Govs Give 2024 is only [DAYS UNTIL Govs Give 2024] days away. [NAME OF area YOU SUPPORT] is participating in this celebration and I want to support them from March 12 to March 13. I need you help to make a difference!

Your contributions can make a big impact on [NAME OF area YOU SUPPORT]:


Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and [NAME OF area YOU SUPPORT]!

Thank you!

During Govs Give 2024

Subject: Govs Give 2024 is here - Support [NAME OF area YOU SUPPORT]

Hi [first_name],

TODAY is the day, so the time to give is now! My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF area YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF area YOU SUPPORT] to [OBJECTIVE OF area YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about [NAME OF area YOU SUPPORT] and the difference they make to our community!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe Govs Give 2024 is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [NAME OF area YOU SUPPORT], I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!

After Govs Give 2024

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during Govs Give 2024. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for [NAME OF area YOU SUPPORT]! Together, we made a difference.

You rock!